Consumer Transparency Database

Know who really owns
what you eat.

Search any brand to see the full ownership chain, acquisition history, ingredient changes since acquisition, FDA violations, and verified independent alternatives.

Siete RXBAR Blue Bottle Clif Bar siggi's Annie's Chobani
⚡ Watch List — Brands to monitor
● Red — PE Owned
Siete
PepsiCo $1.2B acquisition · Formula watch
● Red — PE Owned
Poppi
PepsiCo $1.65B · ACV claims lawsuit
● Red — Corporate
Blue Bottle
Nestlé → Centurium Capital · James Freeman exited
● Yellow — PE Backed
Simple Mills
Primavera Capital (Chinese PE) · Acquisition watch
● Yellow — Public
Celsius
PepsiCo 8.5% stake · FTC influencer warning
● Yellow — Acquired
siggi's
MS Iceland dairy · Watch for PE flip

How it works
🔍
Search or Scan
Type any brand name or scan a barcode with your phone camera. TracedHealth resolves brand names automatically — even with typos or alternate spellings.
📋
See the Full Story
Get the complete ownership chain, acquisition date and price, ingredient drift post-acquisition, FDA violations, and lobbying spend by the parent company.
🟢
Find Independent Alternatives
Every red-zone brand includes a curated list of independent alternatives in the same category — founder-owned, co-op, or employee-owned businesses.

Tools
📷
Barcode Scanner
Point your camera at any product and instantly see who owns the brand — including PE ownership, acquisition history, and what's changed.
✍️
Research Builder
Generate Instagram captions, fact sheets, and shareable research cards. Built for food journalists and consumer advocates.
🟢
List Your Business
Independent food and beverage businesses can apply to get the TracedHealth green badge — verified founder-owned or co-op status.

Explainers
Deep Dive
What Private Equity Does to Food Brands
Read →
Deep Dive
Five Companies Own What You Eat
Read →
Label Watch
Clean, Natural & Simple Mean Nothing
Read →
City Index
SF Independence Index 2026
Read →

TracedNews is coming.

Ownership changes, formula shifts, and regulatory actions —
the stories behind the brands you buy. Daily.